Visitors to a web page look, think, and then act by clicking with their mouse. Where a visitor clicks, how long it takes him to click, and where his mouse moves before he clicks all tell a unique story about how he has reacted to a page’s design and layout. After collecting click data from real website visitors, behavior patterns arise

Clickscapes turns visitor data into a heatmap overlay and displays visitor behavior patterns visually so that savvy web marketers can learn, plan, and design with an inherent understanding of their online audience.